Four Simple Concepts to Understand SEODetermining Your Target Keywords
It'd be nice if we could simply place our sites online and hope that the natural strength of our business would bring people to them, but that's not how the internet works. People type in phrases to find things, and we need to compete for those phrases. If you want to compete for the biggest keywords, you'll be spending a lot of money on AdWords campaigns. There's nothing wrong with that, but it's often a David-vs.-Goliath situation.
Instead, the key is to target keywords that get a lot of searches, but might not be the most searched ones around. You can't target 500 of them (you need to stick to 5 or so), and you need someone who can tell you — with an experienced eye — what those keywords might be. Sure, you can try guessing, but there's a reason we're doing this job, and doing it well — we know how to choose the right keywords to target and optimize for them.
Fixing Your Site's Structure
If your site is a mess, there's no point doing any kind of search engine optimization, because a link campaign or article marketing will eventually point back to a messy, unreadable site. If all your crucial text is encoded into flash, Google will never be able to figure out what your site does, let alone if it's clear and useful for the end-user. At Teamolay Studio, we're honest with you when your site needs some major changes to start ranking properly, and we'll do them for you, too.
Putting Real Content On Your Site
Without content that actual people want to read, there's no point being online. If you're just a storefront with absolutely nothing else on the site, how does a search engine know what you do?
We create real content for you — relevant words on your homepage, like the ones you're reading right now, that explain what your company does, what it offers, and help your visitors get closer to buying your product or service. Without this (it's normally referred to as copywriting), your site is just an empty shell. We'll help you get it filled.
Building Links That Count
Every single search engine determines the ranking of a site through a mix of factors, but the number of useful, real sites linking back to that site is a big one. Getting a billion links from a cheapo linkbuilding package will have a negative effect on your ranking, but getting a few choice, quality links from a great content directory or a top-level domain will do wonders for your site's authority, because those links are not easy to get. That's the point of them. We know how to get them (hint: hard work!), and it's a big part of the service we offer.
