Four Simple Concepts to Understand SEO
Understanding exactly what an SEO team does for your site and its marketing efforts isn't always simple, and a lot of that is due to the amount of shady advertising and huge, impossible promises that have been made in the SEO field in the past (they're ongoing, really). Here are four simple ways to comprehend what Teamolay Studio does for you.
It'd be nice if we could simply place our sites online and hope that the natural strength of our business would bring people to them, but that's not how the internet works. People type in phrases to find things, and we need to compete for those phrases. If you want to compete for the biggest keywords, you'll be spending a lot of money on AdWords campaigns. There's nothing wrong with that, but it's often a David-vs.-Goliath situation.
Instead, the key is to target keywords that get a lot of searches, but might not be the most searched ones around. You can't target 500 of them (you need to stick to 5 or so), and you need someone who can tell you — with an experienced eye — what those keywords might be. Sure, you can try guessing, but there's a reason we're doing this job, and doing it well — we know how to choose the right keywords to target and optimize for them.
If your site is a mess, there's no point doing any kind of search engine optimization, because a link campaign or article marketing will eventually point back to a messy, unreadable site. If all your crucial text is encoded into flash, Google will never be able to figure out what your site does, let alone if it's clear and useful for the end-user. At Teamolay Studio, we're honest with you when your site needs some major changes to start ranking properly, and we'll do them for you, too.
Without content that actual people want to read, there's no point being online. If you're just a storefront with absolutely nothing else on the site, how does a search engine know what you do?
Every single search engine determines the ranking of a site through a mix of factors, but the number of useful, real sites linking back to that site is a big one. Getting a billion links from a cheapo linkbuilding package will have a negative effect on your ranking, but getting a few choice, quality links from a great content directory or a top-level domain will do wonders for your site's authority, because those links are not easy to get. That's the point of them. We know how to get them (hint: hard work!), and it's a big part of the service we offer.
- Client needs to generate traffic right away
- Client's domain doesn't allow to put a lot of natural or generated content
- Client needs total control over demographic, services or products span of ads, traffic/lead volume and niche target
- Website has technology limitations
- Client wants to acquire market share within limited timeline
- Highly target oriented results are required
- Client has limited budget and ROI is not justifiable
- Do not have a specific timeline for the popularity of the product or services
- Client 's business allows flexible geographic preferences
- Client can generate enough content for Organic SEO
- Client has very generic target keywords and competition on the keywords is high
- Campaign architecture and maintenance
- Landing page creation
- Effective text and image ad creation
- A/B split strategy implementation and maintenance
- Complete PPC strategy and campaign management
- Effective conversion strategy implementation
- Combined PPC and organic campaign management
Teamolay provides intelligent insight to a Pay Per Click (PPC) campaign.
Our online marketing strategy includes the highly efficient combination of PPC advertising as well as organic SEO. We have the knowledge and understanding to determine which practice is suitable for specific objectives. We closely study your business requirements, evaluate immediate and long-term goals, and factor in your financial priorities to come up with recommendations for budget and outreach. We will again closely work with you to prioritize these, considering your business objectives.
Having an SEO Company manage your online ad campaigns is useful for three primary reasons, all of which we'll explain to you in simple, clear terms below. You've probably heard of a few of these before, or if you've done any work with AdWords, you've likely dealt with them. If you're new to the idea of "Conversion Testing", however, this will serve as a quick & easy primer.
Our process starts with your business domain analysis. We analyze your business, closely study your competitors, determine the true value of each click, formulate the click to conversion process, perfect the interactivity of your website, and maximize the usuability.
The next step is to analyze your website. We will closely study all the technical aspects of your website related to search engines. Our experts will come up with a detailed report of your existing website, and a list of recommended improvements, if needed.
Our SEO experts will analyze all of the keywords related to your business. You can also provide a list of keywords by priority. Our team will formulate the value of each keyword and define a priority list. Analysis includes the study of competitor websites, determining the PPC value of each keyword, researching current position, creating a timeline for ranking improvement, associating external linking, associating internal depth, developing a priority breakdown, and further optimization stages. Our unique in-depth research and maximum keyword emphasis technique create an extremely powerful strategy for your SEO campaign.
At this stage, we will combine all three analysis and provide a game plan that will maximize the return on your investment. We will consider your budget, and offer a solution that will give you the maximum returns.
Once your website is technically optimized, we start working towards link popularity. This process includes directory submission, blog marketing, article submission, press release creation and submission, link building, and social media optimization. Our research department is always looking for the most efficient means of making your website more popular. Our dedication and constant work provides long lasting results.
Along with a wide range of internet business services, we offer additional specialized services including Search Engine Optimization (SEO).
In today's highly competitive marketplace, SEO has become a necessity, regardless of your business domain or scale.
We are not selling any SEO products or packages. Ours is a total custom approach based on your requirements and goals. It includes:
Google now allows you to create multiple versions of your homepeage (or landing page) which are displayed when you are running an ad campaign. You can try different versions of your copywriting, of your graphic placement — of everything, including your entire layout, as long as you have a simple CMS that lets you move stuff around without too much hassle.
What's the point of all this? Once you run these tests for a bit, you get a great amount of data, which tells you exactly which versions got the most results. You set those as your defaults from now on, learn what about them worked well, and then continue. At Teamolay Studio, we're masters at extracting the relevant information from split testing and using it to your advantage.
It's tough to understand everything that's going on with all the statistics from Google. Teamolay Studio uses custom software and some other professional tools to keep track of everything coming out of Google's elaborate tracking results, whether it's for an ad campaign or simply figuring out why your visitors are all coming from a particular geographic region.
If you don't want to spend 2 years mastering Google analytics, think about an SEO company like us — with a simple monthly fee you can get back to growing your business, while we cover the entire online marketing end in exacting, extremely precise detail.
The Secret to Conversions
It's not an impossible task to increase your conversions using SEO best practices — it just takes hard work and expertise. Many business owners have managed to educate themselves to a reasonable-enough level that they've seen great increases in their conversions, but no kididng around — this takes months, if not years. It's an entire field of marketing to learn.
Having an SEO Company manage your online ad campaigns is useful for three primary reasons, all of which we'll explain to you in simple, clear terms below. You've probably heard of a few of these before, or if you've done any work with AdWords, you've likely dealt with them. If you're new to the idea of "Conversion Testing", however, this will serve as a quick & easy primer.
Pre-planning and careful specification of a website will greatly reduce to likelihood of delays. As will clearly a clearly delineated process for content creation, client site review, and approvals, at Teamolay we work this way.
Every site will be fully tested on all major browsers, including IE and mobile devices, so that it will work flawlessly for your design. Also, it indegrades gracefully with no javascript since we use HTML5 and CSS3 in your design.
